Creativity trumps flow

When you constantly create you might create flow

I work in the corporate industry that is currently enamored with terms like “Agile”, “Business Agility” and “Lean”. Working with product and software development teams, I have observed over the years that most corporates are still stuck in the past industrial-era complex based ideas in the way of work rather than update their ways to handle creative cognitive work. These two answers are completely at different ends of a way-of-work spectrum.

But yet, the focus is not on creativity. The focus is on mechanical iterative work and flogging human cogs to do faster and yet faster work that does not push the boundaries of being creative. Billions of consulting and change dollars are spent on potentially creating faster horses - by whipping them to higher speeds.

There is a pressing need to bring the focus to creativity. Creative humans are going to achieve things that are beyond the realms of what is possible. And I wonder how can this be simplified. There should be a simpler way than focusing just on the flow of work. And I shall explore these options in the coming days.