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Drive to survive
learning from F1 as a business
I am an avid Formula 1 fan and Netflix’s pre-season series “Drive to survive - Season 3” dropped today right on time to do a binge-watch. This is a recap of the 2020 season and starts with the pre-season testing in February 2020 (which is when the virus started going global) and through the end of the year in December 2020.
This is an interesting recap of seeing the 2020 season impacted by the COVID-19 virus as the season rolls out. It was wonderful to see the misunderstandings and slow understanding of the virus and its transmission especially on how it was in February and March of last year. The March 12th first race in Australia gets canceled, as well as several of the races following it, before the Formula 1 body FIA figures out how to survive and run the rest of the season with the virus around.
Formula 1 is a multi-billion dollar business in a global market driven by distribution through TV and Internet networks. FIA made a comeback and still had a reasonable season with 17 races, minus the spectators in the stands. A fantastic response indeed, given the complex evolving situation.
It a great show to watch, especially this year. If you want a summary of what happened in Formula 1 last year… tracking the progress of the virus during the year-long season and how FIA adapted to the evolving needs to make the best of the year, give it a shot!