One little anthro

Share this post

Emotional experiences

www.1littleanthro.com

Emotional experiences

How can one respond without a matching experience?

Srikanth Ramanujam
Mar 27, 2021
Share this post

Emotional experiences

www.1littleanthro.com
Credit: https://unsplash.com/photos/3QlPInLcSaY

Today’s consumer expectations on most products and services are extremely emotion-based. We are slowly moving to be an emotion and experience economy. In this socially connected world, we share our experiences and emotions freely and publicly than ever before.

However, most of the large organizational responses from staid old organizations are unemotional and far from the emotional realities in the marketplace. They are still stuck in the industrial era response of “Build it and they will come”.

I wonder how this dichotomy is possible, and when this will end? How can a product or service be developed where the people who develop it are treated as cogs and expected to be unemotionally attached to the work that they are delivering and yet deliver extraordinarily customer-centric innovative emotional responses? It boggles my mind…

Inspired by this post…

Thanks to: https://marketoonist.com/2021/03/brands-on-social-media.html

Share this post

Emotional experiences

www.1littleanthro.com
Comments
TopNewCommunity

No posts

Ready for more?

© 2023 Srikanth Ramanujam
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing