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Similar ingredients, different experiences
the difference is not the recipe, it's know-how, love and passion
As our health needs evolved, our tastes evolved too. We moved from softer floury breads to grainer hard breads which have a multitude of grains in them. We settled on Silver Hills an organic (whatever heck that means) 20-grain hardy bread that we used to buy at Costco and other places, as we loved the texture of this product.
Of course, there is a plethora of choices in this arena. Labels from different manufacturers offer a dizzying array of products. But yet though many of these products are similar, they are far from the same.
Costco recently replaced the Silver Hills brand with a similar product of its own. It might have been even made by the same manufacturer. The inflation monster has been rearing its head and this has pushed up prices at the grocers though it might be a reason for the change. However, when we tried out the replacement, it was far from the product it replaced, though its ingredients list and calorie breakdown were fairly similar.
Herein lies the problem. Ingredients alone don’t make for a successful product. Texture and taste were completely different. It was missing the know-how, passion to make great bread, and possibly some love. These missing ingredients often have no substitute.