We are what we crave
giving in to our addictions
We are what we crave for. Little and big addictions. We recently switched our Heinz ketchup to a version with no added sugar. Both my daughter and wife tried it out and commented that they don’t crave the taste. Indeed. That exactly is the problem. We have cravings for the little added sugar all the time. And it is not only the sugar.
We crave the little sugars. We crave the little dopamine hits from a variety of things - attention, focus, notification from our phone pings, affirmation from people around us, gratification from watching Netflix and other streaming channels, etc. Also from a variety of good things - craving for that walk every day, craving to see the lake and enjoy the breeze while there, craving for the aching muscles after strength training, craving for the quiet, craving for love and affection… the list goes on.
We are what we crave for. Next step - I am going to try 50% less sugared milk on my family. What cravings do you want to deliberately keep? What cravings are you giving up on?
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