“My what?” I was at Mos-Mos this morning a Toronto-based craft coffee chain, a Starbucks wannabe. I ordered my morning Java and the cashier after I paid for it asked for my name, twice. “My what?” I said, turning back to look all around me. Was I being spoken to?
There was no one else in the store except me. The barista had already poured the coffee and my requested cream and put it on the collection counter for me. Now, the cashier wanted to write my name on it in order to call me and offer it. “My what?” - really, oh my what a meaningless personalization process that was so context insensitive. And in the name of a pretense of establishing an artificial relationship and connection with the customer.
Just keep serving your best coffee… everything else is overhead.
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